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Housing & Homelessness
Too many young people don’t have a place to call home.
The housing crisis has created the perfect storm.
YMCA believe that every young person should have access to affordable, good quality, safe and secure housing.
To create as much impact as possible for YMCA’s manifesto calls, and for improved brand awareness overall, we all need to speak about the same thing, at the same time. Please view our social media activity calendar, as detailed below.
Housing Social Media Activity Calendar
We realise that capacity is extremely tight across the board and have pulled together an activity calendar consisting of one key social media post each week.
View the activity calendar assets here.
Calendar of social media activity
Week 1: Tuesday 5 March – Post 01
Week 2: Tuesday 12 March – Post 02
Week 3: Tuesday 19 March – Post 05
Week 4: Tuesday 26 March – Post 03
Additional messaging and assets are also available for use throughout the month of March where teams are able, but if each YMCA could commit to posting the below in support of our Housing and Homelessness theme it would go a long way.
Please note: To coincide with the affordable homes report launch on Tuesday 19 March, additional assets such as press release templates, letters to MPs and email signatures will also be available for use.
Housing Report
Unlocking Affordable Homes: YMCA Identifies Key Barriers Preventing Build of Crucial Affordable Housing and Calls for Change
Download Here
Social Media Assets
Social media posts to correspond with social media messaging.
Post 1: Square – Perfect storm
Post 3: Square – 165 young people are at risk
Post 5: Square – Sign the petition
Accompanying social media messaging:
Click here to view the messaging
Report Specific Asset:
Artwork & Graphics
Hyperlink the petition to your assets below.
Sign Our Petition
We have created a petition calling on more affordable homes to be built to help those that are so desperately in need.
Download Here
Press Release
This press release template is at your disposal for submission to local publications and journalists.
This press release is intended to be released concurrently with the Unlocking Affordable Homes report.
Additional Social Media Messaging
Share these messages across your social media platforms.
Download Here
Letter to Parliamentary Candidate
Send this letter to your local parliamentary candidates to help gather support in Parliament for the Manifesto campaign.
Case Studies
Showcase real-world experiences and demonstrate the need for providing youth services for young people, all year round.
