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YMCA National Brand Hub
An introduction to YMCA's national brand.
Messaging
Everyone should have a fair chance to discover who they are and what they can become.
Family & Youth Work
Creating positive outcomes with children and young people in their communities, and support for families with nursery, day care, holiday and year-round programmes.
Health & Wellbeing
Gyms, sport and recreation for fitness, and community hubs for classes, social connection and collaborations.
Housing
Providing a home and personalised support services for a fresh start in life.
Support & Advice
A safe place to talk and get help through guided groups, mentoring, counselling, and mental health services.
Training & Education
Opportunities to gain qualifications, skills and employment.
Logo
Use the purpose logo widely and repeatedly to increase awareness and understanding of YMCA.
Font
Use FS ME as the main font in all YMCA communications.
Colour
Use colour to distinguish YMCA's five areas of work and stand out to audiences.
Always refer to the correct colour references in the national brand guidelines.
▶ Download decorative colour patterns
Boilerplate
Use the boilerplate to boost understanding about YMCA's core focus as a Federation.
✓ Annual reports and corporate documents — To appear on back cover
✓ Press releases — To appear within footer of document
✓ Letterheads & compliment slips — To be appear within footer of document
✓ Roller banners and exhibitions — To appear within footer
Photography
Use authentic imagery reflecting YMCA's purpose to grow trust & support.
Templates
Use these branded templates to help YMCA stand out to audiences.
Social Media
Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General | Quote / Statement
Web Banners & Social Media Headers
Website | X / Twitter | Facebook | LinkedIn
Email Banners
Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General
Posters
Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General
Leaflets [A5]
Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General
Report Covers [A4]
Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General
Business Stationery
Business cards | Name badge | Compliment slip
Certificates [A4]
Invitations [A5]
Microsoft Office
Email footer | Letterheads, documents & compliment slips |
Reports & publications | PowerPoint presentations |
Press releases
How to use Canva templates
External Collaborators
▶ Faulkner Media Solutions | Faulkner Ordering Site
▶ L&S Printing | L&S Ordering site
For agencies and freelancers working with YMCA, download national brand assets:
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