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YMCA National Brand Hub

An introduction to YMCA's national brand.

National Brand Guidelines  |  Summary Sheet  |  How to use Y-Hub

 

Messaging  |  Logo  |  Font  |  Colour  |  Boilerplate |  Photography |  Templates

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Messaging

Everyone should have a fair chance to discover who they are and what they can become.

Family & Youth Work

Creating positive outcomes with children and young people in their communities, and support for families with nursery, day care, holiday and year-round programmes.

 

Health & Wellbeing

Gyms, sport and recreation for fitness, and community hubs for classes, social connection and collaborations.

 

Housing

Providing a home and personalised support services for a fresh start in life.

 

Support & Advice

A safe place to talk and get help through guided groups, mentoring, counselling, and mental health services.

 

Training & Education

Opportunities to gain qualifications, skills and employment.

 

▶ Core messaging portal & branded assets

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Logo 

Use the purpose logo widely and repeatedly to increase awareness and understanding of YMCA.

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Font

Use FS ME as the main font in all YMCA communications.

To access this font, please contact: [email protected]

Alternatively, use VERDANA which is widely available in Microsoft Office.
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Colour

Use colour to distinguish YMCA's five areas of work and stand out to audiences.

Always use the correct colour codes and accessible pairings.

 

▶ Download decorative colour patterns

 

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Boilerplate

Use the boilerplate to boost understanding about YMCA's core focus as a Federation.

✓ Websites — To appear within footer on all webpages

✓ Annual reports and corporate documents — To appear on back cover

✓ Press releases — To appear within footer of document

✓ Letterheads & compliment slips — To be appear within footer of document

✓ Roller banners and exhibitions — To appear within footer

 

▶ Download our boilerplate

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Photography

Use authentic imagery reflecting YMCA's purpose to grow trust & support.

▶ Download photography

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Templates

▶ How to Use Canva: A Beginner’s Guide

 

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Use these branded templates to help YMCA stand out to audiences.

Social Media [Portrait]

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General | Quote / Statement | Video Reel

 

Social Media [Square]

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General | Quote / Statement

 

 

Web Banners & Social Media Headers

Website | X / Twitter | Facebook | LinkedIn

 

 

Email Banners

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General

 

 

Posters 

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General

 

 

Leaflets [A5]

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General

 

 

Report Covers [A4]

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General

 

 

Roller Banners [800 x 2000mm]

Family & Youth Work | Health & Wellbeing | Housing | Support & Advice |
Training & Education | General

 

 

Business Stationery

Business cards | Name badge | Compliment slips |

Presentations | Certificates

 

 

Invitations [A5]

RGB [Screen] | CMYK [Print]

 

 

Microsoft Office

Email footer | Letterheads, documents & compliment slips |
Reports & publications | PowerPoint presentations  |  Name badge
Certificates

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