YMCA Core Messaging

Social media posts to amplify build awareness and understanding, increase trust and support, and stand out to audiences

Message 1 — Purpose

Why YMCA? Because we believe in fairness and opportunity for all.

 

There are essential building blocks for a full and rewarding life: a safe home; acceptance; guidance; friendship; physical and mental health; academic support; employment skills; and access to real opportunities.

 

Many young people have never known these things; other people have lost one or more as they grew up, but we all need them. All of us.

 

At YMCA, we provide these critical foundations for a fresh, strong start for young people and a better quality of life in the community.

 

#YMCA

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Message 2 — YMCA Work

Why YMCA? Because YMCA is more than a place… it’s a movement.

 

Discover the stories of those we empower every day. From housing to education, youth work to mental health, YMCA is dedicated to making a difference by transforming lives.

 

Find out more about the impact YMCA has on young people and communities today: ymca.org.uk/what-we-do

 

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Message 3 — Vision & Values

Why YMCA? Because of the strong vision and values that inspire our work across 708 communities every day.

 

At YMCA: We seek out; We welcome; We inspire; We speak out; We serve others.

 

Intrigued to find out more? Visit ymca.org.uk/our-vision-and-values

 

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Message 4 — Global

Why YMCA? Because we operate at the heart of communities across the world.

 

Our global movement is a powerful force for good, fostering community and youth development.

 

Learn about YMCA’s collaborative efforts across 120 countries, promoting inclusivity and addressing mounting challenges through our united mission to make a difference on an international scale.

 

Find out more at ymca.int/vision-2030

 

#YMCA #Vision2030

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Message 5 — Advocacy

Why YMCA? Because together, we can create lasting change.

 

YMCA’s campaigning work has helped generations — and our commitment to advocacy, social change and youth empowerment is stronger than ever.

 

Discover how YMCA’s advocacy drives positive change over more than 180 years of impact.

 

More at: ymca.org.uk/about/campaign

 

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Message 6 — Faith

Why YMCA? Because at our heart is a spirit of faith and community. Our Christian roots inspire us to create programmes that nurture both spiritual and social wellbeing for all.

 

Join YMCA in celebrating the inclusive spirit that has guided us for more than 180 years. Our faith-based initiatives continue to make a profound impact on individuals and communities.

 

Discover how YMCA’s Christian values shape our mission and inspire programmes that promote spiritual and communal growth.

 

More at: ymca.org.uk/about-us

 

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Message 7 — Retail

Why YMCA? Because we’re different!

 

Our 100+ charity shops operate at the heart of local communities, and community is at the heart of everything we do at YMCA.

 

Money raised at YMCA charity shops goes towards helping transform the lives of hundreds of thousands of young people each year in more than 700 communities across England and Wales, from providing a warm bed and access to food banks, to vital mental health support for those in need.

 

Find out more at ymca.org.uk/shops

 

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Additional Brand Messaging, Assets & Templates

National Brand Hub
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